Research
We conducted a survey with 101 respondents and interviewed 16 Drip attendees to understand their views and perspectives about clubbing and Drip
Why are people into clubbing?
What do you know about Drip?
1. Popular club amongst younger people and it's near orchard
2. Cheaper club compared to others
3. The general atmosphere is one of the better ones
4. "I've enjoy that they have 2 floors with completely different genres"
5. Queue was crazy outside even when it's 2am
What do you do before and during Drip?
BEFORE
Pre-drink
Dinner
Get ready+ make up with friends
​
DURING
Drink
Dance
Vibing
Take care of friends who drink
Clubs are spaces where individuals can escape from the stresses of reality. However, they often viewed as a mere social activity to let loose and have fun.​
Opportunities
Evolve perception of clubs
Expand purpose of Drip
Promote responsible drinking